Film. Technology.

The art of making
audiences feel.

“To be a film-maker, you have to lead. You have to be psychotic in your desire to do something. People always like the easy route.” Danny Boyle

About me.

From an early age I was always fascinated with film — its ability to emotionally and visually engage at such a deep level, resonating to the core in a way that can make you laugh, cry and scream in the same breath. No other medium reaches our hearts and compels us to take action quite like it.

"I always loved taking things apart and seeing whether I could make them work again — sometimes to my regret."

That curiosity started a passion that has carried me to this day: a relentless desire to understand, to problem-solve, and to work out why things work — why they cut through. An engineering mindset blended with creative flair.

For me, storytelling is the same pursuit — understanding why things work. That has carried me on an incredible journey, from remote islands to the inner depths of vast mountains, questioning everything and challenging the status quo to get under the skin of what makes audiences tick and how to influence their feelings, decisions and actions.

🏆 25 years on — a bunch of awards later and I've never looked back.